| 1 |
广告原则与实践 |
Principles and Practices of Advertising |
| 2 |
消费者洞察和客户规划 |
Consumer Insight and Account Planning |
| 3 |
创意发展基础 |
Fundamentals of Creative Development |
| 4 |
广告管理 |
Advertising Management |
| 5 |
艺术指导 |
Art Direction |
